All ideas / Real estate and property
Rent and property tracker for small landlords
Simple rent and property tracker for landlords with 2-25 units
How much it itches 32 of 40
Will people pay 12 of 35
- Job to be done
- When rent tracking in spreadsheets becomes tedious across a few units, the self-managing landlord needs to record payments, late tenants, maintenance and expenses in one simple place, so they can see what needs attention without paying for big property software.
- Buyer
- Self-managing landlords with roughly 2-25 units
- How often it comes up
- Monthly
- How critical
- Medium
- Evidence layers
- 7 of 9
- What to build
- Rent, late-payment and expense tracking is record-keeping that works without AI, replacing spreadsheets with a simple tool.
Customer complaints 15
Owners and users describing the problem in their own words: Reddit, low-star reviews, App Store, Ask HN.
A growing property management company with over 100 units uses Google Sheets and Drive, creating multiple sources of truth, errors, and extra admin time.
r/PropertyManagement 15 upvotes
Landlord with 3 rentals is drowning in separate spreadsheets for rent, expenses, tenant documents, and maintenance and fears missing things at tax time.
r/Landlord 11 upvotes
Parents who own five rental properties across two states still run everything on paper and want one centralized system for rent, maintenance, vendors, and accounting.
r/PropertyManagement 11 upvotes
A small landlord with a portfolio and short-term rentals struggles to track leases, maintenance, payments, and reports without drowning in paperwork.
r/PropertyManagement 8 upvotes
Property management apps feel too rigid for small landlords with a few units, so they go back to spreadsheets and manual tracking of late fees and prorated rent.
r/Landlord 7 upvotes
Landlord couple with growing rental portfolio finds Excel inadequate for tracking properties, tenant payments, expenses, and documents.
r/Landlord 6 upvotes
Landlord with one long-term rental wants tenant records, payment history, maintenance, and agreements kept in one place instead of WhatsApp.
r/PropertyManagement 6 upvotes
Small landlord has no automatic way to know which tenants are late on rent and keeps manually checking bank accounts and forgetting to update spreadsheets.
r/PropertyManagement 5 upvotes
Basic disregard for maintenance and turnover indicates this program was written specifically for small portfolios with little or no maintenance or turnover.
AppFolio Property Manager on the App Store, 2 stars 2021-05-03
It would be helpful if there were a better tool for manually recording expenses, as the current system only allows you to take a picture of the receipt without scanning or categorizing the information.
TurboTenant for Landlords on the App Store, 3 stars 2025-04-10
Their app is just poorly designed to track what is going on with a rental.
TurboTenant for Landlords on the App Store, 1 stars 2025-04-16
overall i like the concept however putting in transactions and payments on the app is very flawed. for example, when adding an expense i cannot set the date like at all. no calendar pop up. no keyboard. nothing. when i g
TurboTenant for Landlords on the App Store, 3 stars 2026-03-23
Some of the workflows seem to be overly complicated, especially on payments, reporting or more obscure tasks. Customer service can be frustrating when you just want a quick fix. The platform has a lot of features, but so
AppFolio review, 3 stars 2026-09-05
The customer support is one thing that I will say is not up to par compared to most. We had a lot of issues with the wrong charges, and it would take days for their service team to get back to us and then they were still
AppFolio review, 3 stars 2026-08-07
Support has been awful. The company was guaranteed a 2 hour response time if AppFolio Plus was purchased; the average response time is more like 2 days. Due to issues with the bank, the change was delayed in AppFolio & A
AppFolio review, 1 stars 2026-02-20
Paid tasks 1
People already paying someone to do the job by hand: Upwork jobs and Fiverr gigs.
Data Cleanup in Appfolio
Upwork job 10 - 20
Funds raised 6
Money investors put into companies solving it: SEC Form D filings since 2024, reported funding rounds, and raises among G2 sellers.
TurboTenant raised $6.5M
SEC Form D filing 2024-04-17
MagicDoor raised $4.6M
SEC Form D filing, probable match 2025-08-12
Baselane: Series B, $20M–34M (sources differ)
Banking and bookkeeping for small landlords
Reported funding round 2025-10
Rentvine raised $96.0M (Residential Property Management on G2)
SEC Form D filing 2024-11-13
DoorLoop raised $51.6M (Residential Property Management on G2)
SEC Form D filing 2024-09-19
TurboTenant raised $6.5M (Residential Property Management on G2)
SEC Form D filing 2024-04-17
Product sunsets 1
Software retirements, API sunsets and shutdowns that force buyers to switch.
HMRC MTD for Income Tax: individuals-capital-gains-income-api V2 and individuals-reliefs-api V2 (2026-10-16)
Self-managing landlords must move rent and property records into MTD-compatible tooling before the API version retires.
Compliance needs 1
New laws and rules with a deadline, and what businesses say about them.
The Private Rented Sector Database Regulations 2026 (2026-09-09)
Landlords must record and keep current property details for the mandatory register, which a property tracker can hold.
Search trends 3
How many people search for the problem on Google, and whether it is rising.
"landlord software": 480 searches a month in the US
Google Ads data via DataForSEO CPC $73.96
"rent tracking app": 40 searches a month in the US
Google Ads data via DataForSEO CPC $114.68
"property management software for small landlords": 590 searches a month in the US
Google Ads data via DataForSEO CPC $91.84
Incumbent gaps 5
Who sells today on G2 and what their customers dislike, plus new competitors launching on Product Hunt.
Residential Property Management: 20 top sellers on G2. Customers dislike most: Missing Features, Poor Usability, Poor Customer Support, Inadequate Reporting.
AppFolio: 4.6 stars from 1,200 reviews; disliked for Missing Features, Poor Customer Support
Entrata: 4.6 stars from 830 reviews; disliked for Missing Features, Poor Usability
Innago: 4.8 stars from 704 reviews; disliked for Missing Features, Payment Issues
ResMan: 4.8 stars from 467 reviews; disliked for Missing Features, Slow Performance
No evidence found yet for: Success stories, Creator patterns.