All ideas / SaaS and subscription founders
Conversion and churn insights for indie app makers
Free-to-paid conversion and silent churn insights for indie app makers
How much it itches 37 of 40
Will people pay 0 of 35
- Job to be done
- When a solo app developer has many free users, lumpy one-time revenue, or paying users who churn silently, they need data on conversion, paywall placement, and churn reasons, so they can decide on pricing and retention changes with confidence.
- Buyer
- Solo developers of indie SaaS and desktop/mobile apps
- How often it comes up
- Monthly
- How critical
- Critical
- Evidence layers
- 3 of 9
- What to build
- Conversion and churn analytics are useful on their own, and AI can add value by reading user feedback and explaining churn reasons.
Customer complaints 8
Owners and users describing the problem in their own words: Reddit, low-star reviews, App Store, Ask HN.
A solo Mac app developer has many free users but no paying conversions and is unsure where to place the paywall and whether to change the free tier.
r/indiehackers 54 upvotes
A free developer tool has a large audience that does not convert to paid, and the paid tier targets a group that barely exists in the funnel.
r/SaaS 38 upvotes
A solo Mac app developer has strong retention but no paying customers, and is unsure whether the free tier is too generous or conversion just needs more time.
r/indiehackers 33 upvotes
A solo Mac and Windows app developer cannot reliably convert downloads into paying users and struggles to link Reddit activity to downloads.
r/indiehackers 7 upvotes
Revenue is lumpy one-time purchases because the subscription tier doesn't sell, so income resets to zero each month with no stable floor.
r/SaaS 1 upvotes
A solo founder cannot tell why a paying, highly engaged user stopped renewing and gave no feedback, leaving them unsure whether pricing, value, or something else is the cause.
r/indiehackers 1 upvotes
Users quietly churn after launch and founders have no login tracking, churn signals, or follow-up for silent users.
r/microsaas 1 upvotes
A paying subscriber has stopped using the web app and ignores feedback requests, leaving the founder unsure whether to refund or cancel.
r/SaaS 0 upvotes
Product sunsets 3
Software retirements, API sunsets and shutdowns that force buyers to switch.
Xcode 26 / iOS 26 SDK upload requirement (2026-04-28)
Indie iOS app makers must rebuild and resubmit updates with the new SDK to get past App Store Connect.
Confirmed: linkedin.com Global
Google Play target API level (Android 16) (2026-08-31)
Indie app makers must update targetSdk and ship a compliant release to keep publishing on Google Play.
Android developer verification (2026-09-30)
Indie app makers distributing outside Play must register with Google and complete developer verification to keep their apps installable.
Incumbent gaps 5
Who sells today on G2 and what their customers dislike, plus new competitors launching on Product Hunt.
Subscription Billing Software: 20 top sellers on G2. Customers dislike most: Missing Features, Limited Customization, Access Limitations, Learning Curve.
Chargebee: 4.4 stars from 1,007 reviews; disliked for Access Limitations, Poor Customer Support
PayPal Invoicing: 4.4 stars from 243 reviews; disliked for Expensive, High Fees
NetSuite: 4.1 stars from 4,965 reviews; disliked for Learning Curve, Improvement Needed
Sage Intacct: 4.3 stars from 4,519 reviews; disliked for Missing Features, Learning Curve
No evidence found yet for: Paid tasks, Success stories, Funds raised, Creator patterns, Compliance needs, Search trends.